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W Group Holding has announced the appointment of Roy Matta as its new Chief Revenue Officer (CRO) and Acting CEO of its subsidiary DXTA Technology.
With nearly three decades in the media industry, Roy Matta brings extensive expertise in revenue growth, strategic partnerships, and market expansion across publishing, outdoor, and broadcast sectors.
“Roy Matta’s extensive industry expertise aligns seamlessly with our strategic ambitions,” said Habib Wehbi, Chairman and Group CEO of W Group Holding.
His leadership in media sales, agency relations, and market development has positioned him as a key industry figure in the Middle East.
In his dual role, Matta will spearhead revenue strategies, business growth, and cross-entity synergies, ensuring W Group Holding’s continued expansion and market leadership.
“As we continue redefining the media landscape through Hypermedia and DXTA, his role will be instrumental in driving revenue innovation and reinforcing our position as pioneers in data-driven media ecosystems,” Wehbi explained.
“His leadership will accelerate our mission to transform urban spaces into intelligent, connected environments that deliver unparalleled value to brands and audiences,” he concluded.
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