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John Rostron Locked-In For Keynote at 2025 AFIC

John Rostron, CEO of the UK’s Association for Independent Festivals (AIF), is the keynote speaker at this year’s edition of the Australian Festival Industry Conference (AFIC), to be presented September 8–9 at Rivershed, Brisbane.

Now entering its fourth event, AFIC is the region’s powwow for festival management professionals, returning with a schedule of presentations, panel discussions, trade show and evening networking events, plus Rostron’s keynote.

His session is a timely one. As festivals fall like dominos in Australia, the Brit will discuss the current challenges being faced in the UK and how the industry body is working with government there and its members to stay afloat and in good health.

Australia’s festivals landscape is this year missing some of its biggest and most popular brands including Splendour in the Grass and Groovin the Moo. Just last week, country Victoria’s Esoteric Festival was shut down at the last moment, with Australia’s own festivals organisation, the AFA, questioning the state’s onerous licensing regime.

In addition to overseeing the UK’s festival industry body, which was established in 2008 and now represents about 150 independent brands, Roston also serves as chair of the LIVE Expert Group for festivals, and sits on the advisory board for Vision for Sustainable Events, aimed at supporting a more sustainable outdoor events sector.

Charlie Crush

Additional speakers include Greg Cavanagh, CEO, Gympie Music Muster; Charlie Crush, CEO, Brisbane Festival; Vicky Lowly, general manager, Deni Ute Muster; Chris Woods, head of partnerships, APAC, Flicket and Sylvie Maclean, head of commercial, Tixel.

More speakers will be announced in due course, with the full program reveal planned for the coming weeks.

Carlina Ericson

Carlina Ericson

“I’m proud to announce this year’s first round of speakers – they each represent a pocket of the industry, ranging from festival producers, to expert event marketers, to human resource specialists and more,” comments AFIC founder and event director Carlina Ericson.

“We’re also exciting to be bringing AFIC to Brisbane for the very first time. This year’s program is certainly one not to be missed”.

AFIC will closely follow BIGSOUND 2025, which returns to Brisbane’s Fortitude Valley from  September 2-5, and rolls out ahead of the Australian Women In Music event, typically held in late September or early October. 

Early bird tickets are available until April 30 at australianfestivalconference.com.au.



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