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TAT leads Thai tourism firms to join German travel trade show

Eastern Region (4 operators):

Maneechan Resort & Sport Club Co., Ltd. (Chanthaburi)

The Mak Trat (Trat)

Wang Taparb Resort Co., Ltd. (Prachinburi)

La Villa Boutique Hotel (Sa Kaeo)

Southern Region (3 operators):

Mook Lamai Resort (Trang)

AaVa Resort & Spa (Nakhon Si Thammarat)

The Chevalley Beach Resort (Satun)

Additionally, one startup—Local Alike Co., Ltd., a platform specializing in community-based tourism—will also participate.

Thailand’s Highlight Showcase at ITB Berlin 2025

The centerpiece of Thailand’s presence at ITB Berlin will be “Thai Charms”, a showcase of unique local identities from different regions under the concept “5 Must-Do in Thailand”. This will be presented alongside tourism products emphasizing sustainability, a key global tourism trend, and travel technology innovations.

A major highlight is the debut of TATAI, a 3D hologram booth powered by AI. This innovative system aggregates and processes Thai tourism data from various sources into a digital knowledge hub, offering real-time information to travelers through interactive web-based conversations. 

With over 180 countries attending ITB Berlin 2025, this initiative is expected to attract global tourism businesses and play a crucial role in achieving Thailand’s tourism targets.



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