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Eastern Region (4 operators):
Maneechan Resort & Sport Club Co., Ltd. (Chanthaburi)
The Mak Trat (Trat)
Wang Taparb Resort Co., Ltd. (Prachinburi)
La Villa Boutique Hotel (Sa Kaeo)
Southern Region (3 operators):
Mook Lamai Resort (Trang)
AaVa Resort & Spa (Nakhon Si Thammarat)
The Chevalley Beach Resort (Satun)
Additionally, one startup—Local Alike Co., Ltd., a platform specializing in community-based tourism—will also participate.
Thailand’s Highlight Showcase at ITB Berlin 2025
The centerpiece of Thailand’s presence at ITB Berlin will be “Thai Charms”, a showcase of unique local identities from different regions under the concept “5 Must-Do in Thailand”. This will be presented alongside tourism products emphasizing sustainability, a key global tourism trend, and travel technology innovations.
A major highlight is the debut of TATAI, a 3D hologram booth powered by AI. This innovative system aggregates and processes Thai tourism data from various sources into a digital knowledge hub, offering real-time information to travelers through interactive web-based conversations.
With over 180 countries attending ITB Berlin 2025, this initiative is expected to attract global tourism businesses and play a crucial role in achieving Thailand’s tourism targets.
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