Team bosses voice excitement for ‘F1’ movie after ‘transformative’ effect of Drive to Survive

By Khumaer Bayas On Mar 14, 2025

“My opinion is that the film will open us to a different and larger market, and that’s why we’re all excited about it. From what I’ve seen in the trailers, especially when you sit and watch what they have been doing with it, they’re doing everything to make it look like there’s not an extra gear they’ve added or an accelerator you can push harder.

“They’re fundamentally trying to replicate our sport in film, and that’s what I connected to when I went through it.”

READ MORE: Tickets on sale for fan-first premiere screenings of Apple Original Films’ movie ‘F1’

Ferrari chief Fred Vasseur took a similar stance to Vowles, with the Frenchman hopeful that F1 can continue to draw in new fans.

“As James said, I’m already convinced Netflix helped a lot over the last years,” Vasseur commented. “If you go back to 2018 or 2019, F1 was absolutely not in the same shape. Netflix helped us massively on this journey, and I hope this movie will do the same because it’s the best way to attract new audiences.

“F1 today is targeting a new audience – more female, younger – the same as what we had with Netflix. And from the quality of what I’ve seen so far, it was something magic. It’s good.”

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